In order to grow your restaurant sales you need to come up with unique restaurant marketing ideas to make your restaurant stand above the rest. These unique marketing ideas need to cover a range of marketing distribution channels, these channels are how you as the restaurant or cafe owner will attract your customer to dine with you. In your restaurant marketing idea efforts you will need to ensure that you have multiple customers coming from multiple marketing ideas and strategies and in effect you will then not rely on one income or customer source. Here are some tips for marketing your restaurant and increasing your bookings;

Take extra care of existing customers by keeping in touch via email marketing and handing out discount cards with their bill to encourage repeat business. Get to know them on first name terms for a more personal touch. Generate bookings through other businesses in your area. Work closely with cinema, bowling and/or hotel venues near to your restaurant. Approach their marketing department with a view to offering joint promotions to potential customers.

List your restaurants unique selling points and use these in your advertising. In order to compete with national chains it is necessary to communicate what makes your restaurant different to the rest. Adding personality to your restaurant will encourage people to return. Offer discounts in your off-peak periods. Getting diners through your doors at times when youre normally quiet will not only boost your takings but will also lead to repeat custom and great word of mouth advertising if your promotions are good enough.

A professional website is a must. A virtual shop window created to a high standard will enable prospective customers to view your restaurant, read your testimonials and encourage them to visit your restaurant or sign up for regular newsletters/offers. All types of media promotions including offline fliers etc should direct people to your website.
These are just some of the critical areas your restaurant marketing needs to focus on in order for your business to grow successfully in the short and long term.